In the "sales" world, there is a powerful marketing principle called "The Principle of Scarcity." Basically, what it means is that "an item or opportunity will become more desirable as it becomes less accessible." In other words, the less there is of something, or the harder it is to get, the more people will want to have it.

People, especially women, always want what they can't have. And they usually don't appreciate the things that they can get very easily... they take those things for granted.

For most women, finding a date is not difficult at all. All they have to do is get semi-dressed up and walk out the door. Most guys are so desperate that they'll be lined up to take her out to dinner, movie, a trip to Paris, or whatever it takes. They're all stuck in the "shower her with gifts, presents, and compliments" mindset.

And, because she knows that she has this amazing power over men even when she's being the biggest bitch in the whole world, there's no real excitement in it for her. Sure, it can be fun for her to tease guys and see just how much power she has over them, but after a while, it just becomes boring.

It's too easy. She doesn't have to do any work. There's no "chase." There's no challenge!

So if you really want a woman to go crazy over you, you have to turn the tables on her! You have to make her believe that YOU are the prize. That YOU are sizing HER up to see if she is good enough for YOU. And, that YOU are the rare commodity that she needs to grab… before it's gone.

Most guys make themselves too available. They are there to please her in every way possible. You may think this is what she wants, but it's not! At least not during this stage of the game.

If you want to become highly attractive in her eyes, establish your scarcity. Remember, nice guys are a dime a dozen. You don't want to be one of those guys!

Let it be known that you are screening her.

In the above pickup example, I made it clear from the very beginning that her "good looks" was not enough for me! That I was looking for more!

Here's something that may be difficult for you to adopt and do but you must do it, if you want to gain the upper hand in this game.

Of course, all throughout my statements in the example above, I kept reinforcing the thought that I was interested in more than just her "looks." I kept reinforcing that I was "unique," not just with my approach, but also with what I was actually looking for in her as a "person", i.e. her "qualities" instead of just how attractive she looked.

(Note: Earlier on in this article, I mentioned that you should "show" her who you are, not "tell" her, remember? That's what you're always going to do. You're not going to "tell" her directly that, "Hey, I'm unique. You should go out with me." Nope. Instead, I'm using my 'approach' and my 'action' to show her, to imply to her that I'm a different kind of man. I never say it directly, because she'll just think I'm full of it. "Showing" is a lot more powerful than "saying.")

What I was implying to her was, "Maybe there's more to you than just your good looks. And I'd like to find that out before I decide to spend my time getting to know you better."

It tells her that I'm not like all the other guys out there. More importantly, it says to her that I'm interested in more than just her looks, or in just getting into her pants. It says that I'm interested in finding out more about the "person" she is. And that's a breath of fresh air for good-looking women because they're so often idolized for their physical beauty.

Do you see how this is completely different from what most guys do?

With this kind of approach, the woman can't help but place me in a different category than most of the other guys who try to pick her up.

In her mind, I've already started to establish my "uniqueness" - that breath of fresh air she's longing for.

She sees me and she thinks to herself, "Hmm, this is "new", this is interesting. I like this, and I want to see where this goes…"

I've got her interested, and I've created some intrigue, to a point where she wants to find out more about me, and starts asking me follow-up questions.

We're off to a great start!

You see, whenever men approach women, the women will place them in a category almost immediately. Often times, that category will be the "same ol' boring guy" category.

So, your job is to 'show' her that you belong in the "different and interesting" category.

The easiest way to keep the conversation going is to ask her open-ended questions. i.e. questions that can't be answered with a simple 'yes' or 'no.'

Example: If you meet someone who's just leaving a restaurant, it's better to ask "Hey, what's good in there?" which requires a little thought on her part… instead of asking, "Hey, is this a good restaurant?" to which she can reply "yes" or "no" and the conversation can easily die there (unless you follow up with an open-ended question.)

In the pickup example I gave earlier, I used a few ways to get the woman's attention. Let's take a closer look at what I did…

Me: (Smiling) You know, for some odd reason, I just knew you had to have a great sense of humor, despite the fact that you are attractive.

Her: (Smiling now) Oh yeah? And how did you know that? (Said in a challenging tone?)

I said "I just knew you had to have a great sense of humor" which made her curious about how or why I knew that. And it worked. Not only did I have her interested and curious, I even had her asking me questions and "volunteering" to continue the conversation.

I also said, "despite the fact that you are attractive."

That little statement above said a lot of things. The main message was that "I was unique" because… even though I thought she was attractive, I was interested in more than just how good she looked. I wanted to see if she had a sense of humor.

Then, I said…

Me: Actually, I thought there was a good chance you'd be like most attractive women who think they're better than everyone else. But I really wanted to talk about high-heels today which is why I still decided to talk to you. (said in a playful tongue-in-cheek manner.)

Even though I said the above in a playful manner, the message was clear: that most attractive women can be so into their looks that they think they have a license to treat others like crap.

But there's something even more powerful that I did above. I also "challenged" her to be different from most other attractive women. Now she would want to "prove" to me that she wasn't like those other women, that she was more evolved. In other words, I gave her a reputation to live up to!

Important: When you challenge her as directly as I did, you have to do it in a playful way. Or… you have to be less direct with the statement you use.

I then further challenged her by saying "But the "real" question is… what kind of a "woman" are you?" which also created more interest and intrigue… and then I followed it up with… "I'm interested in finding out IF you possess other admirable qualities, aside from the sense of humor thing." which was another challenge combined with a compliment which would require her to "prove" to me that she actually had more good qualities.

Do you see how this works, and how powerful it can be?

Sense of humor is a very attractive quality. In both men and women.

Have a sense of humor and keep the entire conversation/interaction light and easygoing. However, don't be goofy. I see many guys trying to be funny and they're just trying so hard that they start looking goofy, and even desperate.

Don't force humor. Just be relaxed and come from a "playful" frame of mind.

If humor doesn't come easy to you, think of some funny stories, openers and/or one-liners ahead of time and make mental notes of them. There's nothing wrong with that. (Prepare ahead of time, remember?)

A great way to develop a good sense of humor is to start watching comedy, either TV shows or movies.

If you can get a woman to laugh within the first 10 seconds of meeting her, you'll be able to melt away most of her fears and walls that she puts up as soon as she feels she's being hit on.

I know a guy who saw this woman sitting at the bar. So, he walked up to her, sat right next to her, held up a napkin and said, "Hey, I'd like to draw a life-like portrait of you right now."

The woman was taken back a bit and all she could say was, "Uh…"

For that second, the guy had her attention!

Guy: Come on, it will only take a minute.

Woman: Well… OK.

The guy then puts a serious look on his face and starts to draw on the napkin, using his other hand to hide the drawing from her. After a few seconds, he hands the napkin to her.

The woman takes one look at the drawing and starts laughing out loudly. The guy had drawn a stick figure of a woman on the napkin.

Pretty clever way to break the ice, huh? And, the "shared laughter" between them got the conversation going. He did something unique that most guys probably haven't even thought of, which got him extra points.

So, the first step to seduction is to get their attention. If they aren't aware of your existence, you're not going to get anywhere with them.

How do you get someone's attention? By being 'different', unique, and maybe even a little outrageous.

Most guys are never able to get a woman's attention simply because they do the same ol' things that guys have been doing for decades… the same ol' things that have consistently not worked on women.

Women can see all of that stuff coming from a mile away. They have been exposed to this stuff on almost a daily basis, since they were 12 years old. And, believe it or not, from "their" point of view, the stuff most men try to use to pick them up are not much different from the stuff boys used to try to pick them up when they were 12! Scary, huh?

Men will use the same old pickup lines that they've been using all their life, even when they know that it absolutely doesn't work! They are stuck! Women have heard just about every line that you've gotten from your friends or from the movies.

So, your job, if you want to succeed with women, is to get her attention by doing the exact opposite of what most men do.

Be "unique," different, and maybe even a little outrageous. If you don't do that, in her mind you'll just be another boring guy who's trying to get into her pants by using cheesy and lame lines.

To be unique, just ask yourself one question… "What would the average guy do when trying to approach a woman… and how can I be unique and different in my approach?"

Here are a few ways to be unique:

DON'T comment on her "physical beauty." If you do, you have to follow it up with some kind of a "challenge." Also, since most guys can't think of anything else to comment on aside from her good looks, it's even more important for you to do the opposite of what they do, i.e. do not comment on her looks or physical attributes at all!

Do or Say Something Outrageous or Funny. Most guys will start with something along the lines of… "Hi, uh… I just wanted to say that you are very beautiful and…uh, I was wondering if… if maybe you'd like to go out sometime?"

Or, the other extreme is... "Hey baby, you look really great today. How about I get your number so we can get together later?"

It's old, it's dull, it's boring. It's no wonder women rarely respond to that. That just doesn't get their attention because they're so used to hearing similar stuff all the time. And if they do respond to something like that, it will probably be because she's had a rough day and needs a brush to her ego. She may lead you on just so she can feel a little better about herself for the rest of the day. (Yes, there are women out there who enjoy doing just that.)

One of the best ways to 'really' get her attention is to show her that you're paying attention to more than just her "physical" attributes, i.e. her body and looks.

In the pickup example, I gave towards the beginning of this section, I noticed the woman's high heels and the noise they were making, and I used that instead of saying something about how great she looked.

I then took that piece of information and decided to say something funny about it. You can do the same. Notice what she's wearing, any interesting jewelry or accessory that stands out, and so on.

You can also do something a little more outrageous, but not too outrageous or it will appear a bit creepy.

Example: Go up to her and say "I'm sorry I'm late, I hope I haven't kept you waiting for too long."

Something like that will make her stop for a second, even if that second is made up of confusion. It will "get her attention."

Once you have that, you can then follow up with something funny. Or, you can just admit that you were messing with her just to see what kind of reaction you would get out of her.

Let's start with the basics…

The basic sales formula can be described using the famous acronym, A.I.D.A., which stands for Attention, Interest, Desire, Action!

So, first of all, you need to get her attention, shift her focus!

Have you ever been so engrossed in a movie, a thought, or maybe even a daydream that the rest of the world just seemed to fade away into the background?

Have you also noticed that other people would have to yell, snap their fingers or wave their hand vigorously in order to get your attention?

That's how you should imagine your customers before you approach them to make a "sale." And, that's the attitude you should have when you're going in to "sell yourself." You have to realize that people are usually lost in thought. They generally have a million thoughts going through their heads at any given moment.

And, when it comes to women, boy oh by, they have 10 times as many thoughts going on in their heads than men do.

So, to get them to notice you, you would have to do just what someone would do to you if you were lost in thought. You would have to grab their attention!

You must interrupt their current mental state. You have to shift their focus.

That's the first, and most important, step.

Once you've got their attention, you have to hold it. Think of the effect Disney has on people, especially children. It captures your imagination. It holds your interest. You have to do the same to women. You have to "pull them into your world" just as an exciting movie pulls you in.

Next, give them a glimpse of the future! Show them what their future will be like if they were to have you in their lives.

You've heard this before...people don't buy products; they buy experiences.

For example, most people who buy self-improvement books rarely put them to use. They buy them because at that moment, the seller was able to convince them of the benefits; He was able to show them how much better their lives would be - in the future - by having that book.

Turn up her desire for you… and finally, show her how she can have you and be able to enjoy all the experiences you have to offer her! (I'll discuss these steps in more detail shortly.)

You can make the AIDA formula even more powerful by adding the elements of Scarcity (showing her that you're a unique, precious commodity), Limited Time Offer (showing her that if she doesn't grab you now, she'll miss out on the opportunity forever) and a few other powerful sales motivators.

It will all start to make sense once you start seeing the big picture, and all the little pieces that make up that big picture.

So far you've learned to walk around in their world. You've learned how they think, how they communicate, how they interact with others, and where they hang out. You've learned a lot about women that most guys don't know. And we're just getting started.

Now, it's time to pull women into "your" world! And take them for a ride of their life... the kind of ride that probably no guy has taken them on yet.

Pull Them Into "Your" World

A very attractive woman was walking down the street, with at least 6-inch high heels, making loud clicking noises with her shoes every time her feet hit the pavement. Here's how the conversation went…

Me: Hey, I have the exact same shoes, but I can't wear them out because they gave me a ticket for being in violation of breaking the 'noise' code.

Her: (Starts to laugh.)

Me: (Smiling) You know, for some odd reason, I just knew you had to have a great sense of humor, despite the fact that you are attractive.

Her: (Smiling now) Oh yeah? And how did you know that? (Said in a challenging tone)

Me: Actually, I thought there was a good chance you'd be like most attractive women who think they're better than everyone else. But I really wanted to talk about high-heels today which is why I still decided to talk to you. (said in a playful tongue-in-cheek manner.)

Her: (Laughs again) So… you're a funny boy, huh?

Me: Funny "man!" (Said with a sly smile and a quick raise of the eyebrows.)

Her: (Laughs again.)

Me: But the "real" question is… what kind of a "woman" are you?!

Her: (A bit confused now) What do you mean?

Me: Well, you obviously are very attractive. And, you can obviously appreciate good humor, which is a major point for you, by the way. But, I'm interested in finding out IF you possess other admirable qualities, aside from the 'sense of humor' thing.

Her: Ahhh (said with a look that seemed to say, "Ahh, interesting…")

Me: Yep, yep. So, I think we should sit down for a few minutes and get to the bottom of it all, or I'm afraid I would have no choice but to article you for violating that "noise" code.

Her: Hmm… I don't want to get into any kinda legal trouble, so I guess I don't have much choice then, do I?

Me: Exactly. I think there's a coffee shop just down the block.

Sounds pretty simple, right? Nothing too out of the ordinary or overly creative there.

Then why did it work so well… so quickly and easily?

That's what you'll find out, and be able to do, after you read this section. You'll find out that there was a lot of stuff said above without using actual words! And, that's what made this seemingly "obvious" approach work so well. Because it's not ordinary and obvious at all. There are a lot of very powerful psychological motivators at play in the above conversation, which you'll learn about.

Two Power Strategies

I've touched on this earlier, but it's worth repeating…

If you want to succeed with women, just do two things!

1.Do the exact opposite of what "most" guys do and you won't believe how attractive you'll become to the opposite sex!

2.Turn the tables on women! As far as most men are concerned, women control the dating game. They make the rules, they call the shots. They have the upper hand. So, in order to win the game, you simply have to reverse the system by using their own powerful strategies against them!

Then… add to that the 'master salesman' formula and you can have incredible success.

It's not enough to just say "I want to meet women." Figure out what kind of women you are interested in. I'm assuming you want them to have more than just a pulse, right?

By now, you have realized that "good looks" is not enough! Remember, you have standards!

Take some time out to write down what specifically you're looking for in a woman: personality, looks, financial status, sexual orientation, etc.

Why is this important? Well, for starters, when you have a better idea of who you're looking for, you won't waste your time on women (or let them waste your time) if they don't match your criterion.

Moreover, when you know who you're looking for, you'll have a better idea of where to look for them!

For example, if you're looking for a woman who is very open and sexually adventurous, you probably won't go to a church to find this type of woman. I'm not saying that sexually open women don't go to church. I'm saying that your chances of finding such a woman in church may not be as great as finding her at a tantra or yoga class. Also, if you do happen to find this type of woman in church, you'll have to work a lot harder to get her to the point where you both can enjoy that aspect of her personality. It's not impossible to get her there, but it may take longer. It's all about strategy. You want to play the odds in your favor. Why do extra work when you don't have to!

You also want to become clear on why you want to meet these women.

Is it mostly for sex and casual relationships? Is it for friendship? Serious relationship? Marriage? Find out right now what it is that you want, and it will be a lot easier for you to find the right kind of woman.

The best way to be effective at selling is to understand your target audience, to be able to see the world through their eyes, with their perspective. When you're able to step into their shoes in that way, you will have an almost indescribable power over them, you'll be able to create a bond with them that is hard to explain with words.

If you're not able to convince them to buy from you, you have not learned to view the world the way your customers do. You have not learned to see, hear and FEEL the world through your customers’ shoes.

And you have not learned to speak to them in the language that will make them want what you have!

You may be speaking English, you may be using words that they understand, but you're just not speaking their language.

That's the absolute #1 reason why most people are not able to sell anything to others. They just don't take the time out to understand their target market.

Most men would agree that women seem to speak a foreign language. Of course, most women would claim that men just don't understand them.

And you know what? They're both right!

Women DO speak a different language, even if they are using the same "words" as men are. They think, see, and feel very differently than men. Therefore, they vocalize their thoughts and feelings differently.

There are very few men who can seduce a woman with just his words. Very few indeed. Just ask a woman.

Most men will try to wine and dine a woman, they'll try to impress her with their money or car or job. They'll even try to be as obedient and compliant as they possibly can. That just makes matters worse. It just doesn't work!

So, how are these small group of men able to make a woman melt with just their words?

Simple. They have learned the 'language' that women speak. They have learned, and they understand, how women view the world.

For this reason alone, they are able to touch women in ways that most men will never be able to.

I'll show you how to do this in a later article.

As you've probably noticed by now, a lot of the strategies I've shared with you above are to be done before you ever step out of the house to meet women.

Do you walk into an interview unprepared? Do you take a test without studying? Would you try to win at a sport without practicing some moves ahead of time? Would you take off for a trip without first planning out as much detail about it as you can?

Of course, you wouldn't. Then, why should dating, and finding a mate, be any less important to not require adequate planning?

The amount of energy you put into planning your strategy will dictate how successful you are with women. So, don't just run out into the battlefield unprepared. You'll get massacred! I think you know what I’m talking about.

This is why you must learn and practice everything I reveal in this manual long before you ever start approaching women. You have to be prepared ahead of time.

Now, let's continue further and find out what else you have to learn and prepare for before you unleash your wild and seductive self onto those women.